About Us

Here at It’s West’s World, we are your all-in-one branding solution. We pride ourselves in building, maintaining, and enhancing compelling + authentic brands.

We guide each of our clients through every stage of their brand journey, offering comprehensive services in brand creation, where we meticulously build identities from the ground up; brand development, enhancing and evolving existing brands to meet new market demands; and brand activation, bringing brands to life through strategic initiatives that connect with audiences, stimulate growth, and drive engagement. Our holistic approach ensures your brand not only stands out, but also resonates deeply with your target audience.

Our vision is to create, develop, + activate your brand with an authentic and seamless rollout with which your targeted audience will resonate + act upon.

Whether you’re just beginning a new venture or you’re a seasoned industry professional, our full range of services will bring your vision to life.

A woman with long wavy brown hair, wearing a white tank top and a denim jacket off her shoulders, smiling at the camera against a plain background. Amanda Rome West

Amanda Rome West

Chief Executive Officer

Our CEO Amanda Rome West is a whiz at all things branding, virality, and social media Based in sunny Santa Monica, California, she has served as the director of marketing and head of social media for multiple prestigious companies running the gamut of industries from music to medical to retail and more. She is an Honors graduate of the University of Southern California’s iconic Business of Cinematic Arts program. She prides herself in having quite the track record for creating explosive brand growth through whatever means possible.

The most important part of branding is authentic storytelling. Through her music career, Amanda has leveraged her branding experience to elevate her passion into an explosive moneymaker. She has been considered for multiple GRAMMY® Nominations, her music has been played on SiriusXM, and her catalogue has been featured on several prominent television programs, movies, and advertisements, all through implementing her signature It’s West’s World branding strategy.