Velvet Notes - Website Revamp and Social Media Audience Engagement
Project Overview: Velvet Notes
Our social media expert Amanda Rome West provided website revamp direction and social media engagement coaching services for Velvet Notes, a luxury perfume brand. The founder came to Amanda and the It’s West’s World team to overhaul her brand presence through a complete website revamp and targeted social media strategy. Amanda coached the founder on how to create content, edit it, write captions, and drive high-intent engagement on Instagram and TikTok, while simultaneously leading the redesign of the brand's digital storefront. Now, the Velvet Notes online presence showcases its bespoke fragrances and brand story, keeping the founder in charge of her own posting and promotion while driving active community engagement and web conversions.
Creating Social Media Presence and Reviewing Analytics
Amanda taught the founder how to maintain an excellent social media presence from top to bottom. With engaging and exciting opportunities for clientele to discover and purchase luxury fragrances straight from social posts (while the revamped Velvet Notes website was being finalized), visitors immediately wanted to follow the Velvet Notes account to tune in for future fragrance drops and scent profile reveals. The captivating visual and sensory content drives followers to her page. Over a period of roughly 2 months, Amanda more than doubled Velvet Notes’ followings on both Instagram and TikTok through reviewing analytics thoroughly and curating content to build deeper audience engagement with that high-end demographic.
Coaching Owner on How to Create, Edit, Post Content, and Engage with the Audience
Amanda coached the brand founder on how to create, edit, write captions for, and post compelling content targeted toward luxury perfume enthusiasts. To stand out from the clutter of competing fragrance brands, Amanda showed her how to utilize hashtags, keywords, trending audio, locations, and fully fleshed-out giveaway campaigns to rank higher in social media algorithms over similar brands. She manually coached the founder on how to respond to comments, post interactive Instagram Stories, and fully utilize all platform features to maximize audience engagement and properly promote Velvet Notes.
Executing Velvet Notes Website Revamp
To support the brand's growing social engagement, Amanda spearheaded the comprehensive revamp of the Velvet Notes website. Amanda laid out each tab, section, and e-commerce collection of the proposed website update, optimizing the digital storefront to seamlessly display their signature perfumes. She then formulated and passed along the layout and user experience design to a vetted, seasoned website designer to bring the vision to life. Amanda then provided detailed notes on every aspect of the build to ensure the revamped website delivered maximum visual appeal and effortless customer navigation.
Holding the Owner Accountable to Metrics
Amanda held the business owner accountable to her metrics. Every coaching session, the two reviewed the previous week’s analytics based on each post’s engagement levels and website click-throughs. This showed Amanda what the business owner needed to shift or pivot on for the following week’s pieces of content. Amanda distills social media down to a science, which helps her busy clients narrow down exactly what they need to be posting and when to maintain peak audience interaction.
Social Media Content Audience & Website Engagement Rates
To increase audience engagement, Amanda coached Velvet Notes on how to post quality, funnel-based content that directly converts viewers from just watching content on socials into active customers who visit the revamped site to order products. Velvet Notes’ social media presence now directs potential and current clientele to the updated website for exclusive scent releases, discovery sets, and special promotions. Amanda brought Velvet Notes’ engagement up by ~150% because she taught the founder how to harness strategic posting to foster a highly responsive community. This engagement ensures the brand is pushed to perfume enthusiasts on For You and Explore pages, which, in turn, not only increases account followership but continuously funnels traffic into the revamped digital store.
Case Study Conclusion
Overall, Amanda’s work on the website revamp and social media audience engagement for Velvet Notes more than doubled the business’ following and increased its engagement by ~145%. Amanda completely overhauled the entire Velvet Notes digital ecosystem, turning it from a static social account into a vibrant, bustling online community and high-converting e-commerce hub. With a flair for luxury fragrance storytelling, Velvet Notes’ online presence now captures the elegance of the brand and converts engaged followers into loyal buyers. Additionally, Amanda’s direction of the website revamp ties the brand's high-engagement social media presence directly to its online storefront, creating complete synergy across all digital touchpoints.
